Blogs as PR

Tue, 01 Nov 2005 09:45:11 GMT

In How to spend your marketing and ad budget, Kathy offers suggestions for alternative ways to spend your advertising budget. As somebody that promotes blogs and blogging, both internally and externally, a few suggestions really shout out to me as being spot on.

Instead of print ads, get some training articles out there : This is something that I'm a big fan of and it's part of our culture at Evolution. It's down to thought-leadership, although rather than *tell* somebody we're good, we *show* them. ;-)
Instead of hiring a PR agent, get blogs for employees and/or users : This is a great idea and, provided you have satisfied and enthusiastic employees/users, you're on to a winner here since promotion will come from within. If you don't, at least you'll realise that you need to fix some stuff!
Instead of spreading compelling yet fake stories, tell the real story and make sure it's good : Kind of ties back nicely to the previous point, but if you don't have a good story internally, how do you expect to promote that externally?

I think that blogs are a fantastic (perhaps underused?) PR channel, but this raises some interesting questions. What sort of information would you want to divulge and how much is too much?

Simon Brown - advertising tag

Blogs as PR