http://www.simongbrown.com/blog/tags/blogs/ Coding the architecture en Simon Brown Tue, 06 May 2008 13:33:00 GMT Pebble (http://pebble.sourceforge.net) http://backend.userland.com/rss http://www.simongbrown.com/blog/2005/11/01/blogs_as_pr.html <p> In <a href="http://headrush.typepad.com/creating_passionate_users/2005/10/how_to_spend_yo.html">How to spend your marketing and ad budget</a>, Kathy offers suggestions for alternative ways to spend your advertising budget. As somebody that promotes blogs and blogging, both internally and externally, a few suggestions really shout out to me as being spot on. </p> <ul> <li><b>Instead of print ads, get some training articles out there</b> : This is something that I'm a big fan of and it's part of our culture at <a href="http://www.evolution.net">Evolution</a>. It's down to thought-leadership, although rather than *tell* somebody we're good, we *show* them. ;-)</li> <li><b>Instead of hiring a PR agent, get blogs for employees and/or users</b> : This is a great idea and, provided you have satisfied and enthusiastic employees/users, you're on to a winner here since promotion will come from within. If you don't, at least you'll realise that you need to fix some stuff!</li> <li><b>Instead of spreading compelling yet fake stories, tell the real story and make sure it's good</b> : Kind of ties back nicely to the previous point, but if you don't have a good story internally, how do you expect to promote that externally?</li> </ul> <p> I think that blogs are a fantastic (perhaps underused?) PR channel, but this raises some interesting questions. What sort of information would you want to divulge and how much is too much? </p> http://www.simongbrown.com/blog/2005/11/01/blogs_as_pr.html#comments http://www.simongbrown.com/blog/2005/11/01/blogs_as_pr.html Tue, 01 Nov 2005 09:45:11 GMT http://www.simongbrown.com/blog/2005/09/30/blog_it_sig_talk.html <p> Confused by blogs and blogging? Don't know your RSS from your Atom? Not sure when to TrackBack and when to ping? Is the surfing in the pub your idea of the social web? If so, then this session is for you! </p> <p> This SIG will present a comprehensive introduction to the world of blogs, blogging, newsfeeds and the social web. Through screenshots and demos, we'll take a look at what blogs are all about, how they compare to other knowledge management tools such as wikis and what amazing benefits they provide both producers and consumers of blogs. In addition to this, you'll also hear about some of the thought leading ways in which blogs are being used on the web and throughout the enterprise. </p> <p> The session kicks off at 6pm, Tuesday 18th October at our offices in London. Fancy coming along? Drop me an e-mail to simon dot brown at evolution dot net. </p> Pebble http://www.simongbrown.com/blog/2005/09/30/blog_it_sig_talk.html#comments http://www.simongbrown.com/blog/2005/09/30/blog_it_sig_talk.html Fri, 30 Sep 2005 11:26:01 GMT